Tuesday, October 19, 2021
 
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Internet Gambling Reaches New Heights as Online Lotteries Become the Norm
A recent survey suggests that people who play online games for money stick with this kind of entertainment and would gladly consume more of it, instead of retail. New gaming forms gain popularity faster in emerging markets, while lottery remains a global favourite. All players expect operators to offer more information and support, especially to users with potential addiction.


Real-Money Games Online Becoming a Mainstream Phenomenon

A global survey carried out in the summer of 2021 revealed the staggering heights that online gambling has reached on a global scale. The study included both traditional markets (i.e. the US, UK and several European countries) and emerging markets (i.e. India, Mexico) among 23 countries on the list.


Some of the consumer trends in the sector confirmed the findings of an ENV Media study on online lotteries in India, revealing it as the most popular type of legal gambling in the World. Part of the overall growth in the sector, lottery online in India is also living up to its true potential, both in States with State-run draws and in those without.

There are a number of desi guides on how to play Euromillions India among other popular online lottery games. Buying a lottery ticket online turns out to be the top choice of online gamblers globally, with 42% of responses. Sports bets online were second, with 36% of preferences.

Given the development potential of India’s lottery market, it is no surprise that some of the state governments where the game is legal are considering pushing for more online sales to contrast offshore lotteries and their rising popularity on the desi internal market.


What Drives India’s Online Lottery Markets

Global gambling growth is stimulated by technological innovation, the overall deregulation of the sector, as well as by the Covid-related lockdowns. Online gambling sites like 10Cric was chosen by 76% of Indian gamers compared to 70% of British ones and 69% of players in traditional European markets like Germany, Italy or Sweden.


Playing online lottery was most popular in France, Singapore, Denmark and Poland. Sportsbook online was the favourite in the US, Italy, Mexico and Spain among others. India has also shown an impressive growth in fantasy sports, similar to Brazil.


The growth potential of legal online lottery in India lies in the fact that most of the draws are completely offline while, on the other hand, consumers are increasingly getting use to mobile services and purchases.


There are an estimated 10 lakh small ticket resellers on the ground in India, making it an important employment factor as well. The ENV Media piece uncovers the efforts of major national operators to raise awareness to the social and economic potential of lotteries in the Union, bringing as much as Rs 50,000 crore to public finances each year in regulated States alone.


Lotteries’ potential to subsidize welfare programs and other public services could be fulfilled by moving more of the draws online and giving the opportunity to more desi players to access ticket sales from their mobile phones, the study concludes.

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