Jammu,October 15 (KIP)-Devotional bhajan “Dera Padder Laya,” presented by Vishal Music, was released today by Dr. Vikas Gupta, Director Tourism, Jammu, who graced the occasion as the Chief Guest. Keshav Chopra, Social Activist and Chairman of Samvedna Society, attended the event as the Guest of Honour. Pankaj Sasan, JKAS, Deputy Director Tourism, Jammu; Vishal Sadhotra, JKAS, Assistant Director Tourism, Jammu; and Mamta Sharma, Deputy Director Tourism (Planning), were present as Special Guests, while Kamal Gupta, Senior Private Secretary to the Director Tourism, Jammu, attended as the Guest. The Programme was Organized by Samvedna Society.
The bhajan features the soulful voice of singer Vishal Sharma, with lyrics and composition by Nirbhay Slathia and music by Dr. V. Kaith. The project has been directed by Ravi Sharma, with editing and colour grading by Dhanraj Studioz. Danesh Sharma and Yogesh Sharma are featured as artists, while the devotional presentation carries the blessings of Ustad Karishan Kumar Jhony G and Guruji Shri Shri 1008 Satya Dass Ji Bhoni Ji Maharaj.
Speaking on the occasion, Dr. Vikas Gupta appreciated the initiative and said that Jammu has no shortage of talent, with talented youth making valuable contributions across different fields. He emphasised that the Tourism Department has always stood by the youth and remains committed to supporting initiatives that showcase the region’s cultural richness and creative potential. He also appreciated the efforts of the Tourism Department team in promoting tourist destinations across Jammu, noting that such initiatives help highlight the region’s beauty, heritage and cultural identity.
Keshav Chopra appreciated the efforts of the singer, director and the entire team behind the devotional bhajan. He said that Samvedna Society has always remained committed to supporting the youth of Jammu and Kashmir and providing talented youngsters with opportunities to showcase their abilities. He stressed that local artists deserve encouragement and platforms to bring their talent before a wider audience, adding that promoting regional culture, music and devotional traditions is essential for preserving Jammu and Kashmir’s rich heritage.
Chopra also urged the youth to stay away from drugs and channel their energy towards creativity, hard work and positive pursuits. He emphasised that young people have immense potential and can achieve success by focusing on their talents and making constructive contributions to society. He reiterated Samvedna Society’s commitment to youth empowerment, cultural promotion and social awareness, and appealed to youngsters to adopt the message: “Say No to Drugs & Yes to Talent.”
The release of “Dera Paider Laya” reflects the spirit of devotion and the importance of encouraging local artists and creative initiatives. The occasion also highlighted the significance of collaboration between cultural stakeholders and public institutions in promoting Jammu’s artistic talent and strengthening the region’s cultural identity.
Nirbhay Slathia, Dr V Kaith, Raman Vaid, Amit Kapoor, Gourav, Abhishek Gupta and Others were also Present.
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