| News Details |
| 69% of female entrepreneurs surveyed in urban India identify as primary decision-makers in financial matters:DBS Bank India | | 
Mumbai, March 10 (Scoop News)- DBS Bank India has unveiled the latest report from its ‘Women & Finance’ series, with Deloitte Touche Tohmatsu India LLP (DTTI LLP) as the research partner.
The report, Money Matters: Mindsets, Financial Agency and Behaviour Across Life and Career Stages, draws on responses from 1,342 women surveyed across North (23%), South (36%), East (14%) and West (27%) India, reflecting the views of female entrepreneurs, High Net Worth (HNW) women and rural women earners.
It builds upon DBS Bank India’s Women and Finance study, first introduced in 2024, which comprises four reports capturing unique insights from women across segments. It explores their autonomy in financial decision-making, key drivers and life goals, preferences for engaging with banks and digital financial apps, as well as their perspectives on career breaks, perceived work-life balance, retirement planning and long-term financial preparedness.
Data from the survey suggests that financial decision-making increasingly sits with women themselves. Among the female entrepreneurs surveyed, 69% identify as primary decision-makers in financial matters, compared to 60% among rural women earners and 58% among HNW women. The trend is more pronounced with age, particularly among HNW women and female entrepreneurs, indicating that confidence and control grow as experience accumulates.
Global connectivity emerges as a key factor for many urban Indian women when selecting a banking partner. The preference is strongest among female entrepreneurs, with 89% citing a bank’s international network as influencing their decision. This trend is mirrored among HNW women, 84% of whom view an institution’s global footprint as an important factor in their choice. This preference is already reflected in their behaviour, with 81% of female entrepreneurs and 80% of HNW women surveyed already banking with global institutions. These trends point to the fact that these cohorts value cross-border connectivity, whether for business expansion, investing or the reassurance of institutional scale.
The study also shows that capital, while foundational, is not the only requirement for growth among the female entrepreneurs surveyed. Within this group, 44% value peer advisory and networking, 40% seek sector-specific mentorship, 33% want to strengthen investor connections to access growth capital, and 22% look for support on government schemes, and eligible grants or pitch competitions.
Divyesh Dalal, Managing Director and Country Head, Global Transaction Services, Corporate Banking, Financial Institutions and SMEs, DBS Bank India, said, “Insights from the latest report in our Women and Finance study highlight the growing importance female entrepreneurs place on institutional credibility and global connectivity when choosing a banking partner. This reflects the value they place on trusted partners that can support cross-border ambitions, offer access to global markets and connect them to broader ecosystems.
The findings also highlight that while access to credit continues to be an important enabler of growth, many female entrepreneurs are increasingly looking for support that goes beyond traditional banking services. Access to mentors, peer networks and investor connections is emerging as an important part of the journey as businesses scale. The insights underscore the importance of engaging with entrepreneurs in a more holistic way, combining financial solutions with ecosystem support that helps businesses grow meaningfully.”
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