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| Liberty Strengthens its Position in Jammu & Kashmir | |  Jammu, April 11 (Scoop News) –Liberty, India’s leading footwear brand today added another feather in its cap by launching its first store in Jammu and Katra. The opening of Liberty showroom in Jammu and Katra is a part of Liberty’s expansion plan for the year 2013 with an aim to cater to the fashion demand of its customers. Liberty already has two exclusive showrooms in Srinagar and one in Udhampur and the opening of new outlets in Jammu and Karta is a testimony to the fact that Liberty is the most trusted brand in footwear.
The Liberty Exclusive Showroom in Old Janipur in Jammu and on Panthal Road, Near Hotel Jai Maa inn in Katra is spread over 750 square feet respectively. Surjit Singh Slathia, Former Minister and Senior Vice President, J&K National Conference inaugurated the Liberty Showroom in Jammu today. The showroom in Katra will be inaugurated tomorrow by Jugal Kishore, Former Minister and Member, Legislative Council. Also, present on the occasion will be the guest of honour Dr. Mandeep K Bhandari, IAS, Additional CEO, Shri Mata Vaishno Devi Shrine Board.
The Liberty showroom will offer an array of collection for all age group and change the style statement of its customers in the region. The showroom will feature around 500 exciting and stylish designs for all age group to choose from. The men’s collection starts from a price range of Rs 199-2699, women’s collection is from Rs 199-1099 and the kid’s range starts from Rs 150 to Rs 650. The store will also showcase Liberty’s latest Spring Summer collection 2013, which is designed to take the load off the feet. The new collection includes a wider array of footwear range such as Coolers, Exos and Sanorita which has a vibrant combination of style & comfort.
Speaking at the store launch in Jammu and Katra, Anupam Bansal, Executive Director, Liberty said, “Jammu & Kashmir is our focus area and we would like to open more such stores in the state. When it comes to durable and comfortable shoes, people prefer to choose Liberty. Katra is a religious place that witnesses a large chunk of tourists every day. The city has a thriving tourism industry which makes it necessary for us to be present so that we can cater to the need of the people coming from various parts of the country. The showroom will also offer better shopping experience for local customers who are dependent on the market of Jammu to buy quality products. I am happy to launch Liberty showroom in Katra and hope to get positive response from customers like we have been getting from other cities.
Liberty produces more than 60,000 pairs of footwear in a day and the range is amongst the largest in the industry, covering virtually every age group and income category from the price-conscious to the price-indifferent.
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