Sunday, December 15, 2019
 
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Pashmina gets ISI, certification to curb rampant marketing malpractices
proposal for setting up of Rs 20 crore de hairing plant at Leh under process


Leh(Ladakh), August 4, (Scoop News)-The issuance of Indian Standard Certification for Pashmina (Cashmere Wool) products will discourage counterfeit products presently mislabeled and sold as genuine item in the market, Union Textile Minister, Smriti Irani said.
Ladakh is known for producing the world’s best Pashmina which has been accorded with Bureau of Indian Standard (BIS) labeling mark of Indian Standard of Identification (ISI) of Pashmina.
The nomadic Pashmina herders live in hostile and tough terrain of Changthang and are solely dependent on Pashmina for their livelihood at present there over 2,000 families rearing quarter of a million pashmina goats.
These goats are mostly domesticated and are reared by the nomadic communities called Changpa in Changthang region in greater Ladakh. The Changthang goats have revitalized the economy of the entire region, the statement said.
Ladakh produces over 55 MT of finest Pashmina wool in the world (12- 15 microms) and the fresh initiative will further impetus towards value addition of Pashmina in the region.
In a message, the Textile Minister said the certification will help curb adulteration of Pashmina and also protect the interests of local artisans and nomads who are the producers of Pashmina raw material. It will also ensure the purity of Pashmina for consumers.
Irani said that it is a step in the right direction and will ensure better price for the goat breeding community in Ladakh as well as for local handloom artisans producing genuine Pashmina products, currently disadvantaged lot due to rampant marketing malpractices.
In this regard an event was held at Leh on Friday where Chief Executive councilor (CEC) of Ladakh Autonomous Hill Development Council (LAHDC)- Leh, Gyal P Wangyal, was the chief guest and those who shared podium with him included Surina Rajan, Director General (BIS), Dr A Sahoo, Director Geberal Sheep and Wool Research institute with delegates with from the Handloom Weaver Cooperative Society, Pashmina Artisans, Manufacturers, traders and Academic Institute along with BIS officials.
CEC, LAHDC- Leh, Wangyal highlighted the fact that due to limited availability and high prices , adulteration with Pashmina with low quality or marino wool a common practice and due to this, common consumers are deprived of the genuine Pashmina products. This has eventually hampered the growth and development of Pashmina trade in Ladakh region.
Appreciating the measures taken by BIS will definitely uplift the Pashmina industry benefitting all stakeholders, Wangyal said.
Surina Rajan informs the delegates that the specific issues can be addressed through standardization and conformity assessment of BIS which will result in improving the economic status of workers and artisans.
The hallmarking Pashmina will protect the interests of these families motivate the younger generation to continue in this profession as well as encourage more families to take up this trade.
Dr RK Bajaj, Deputy Director General (Standardization- BIS) while addressing the audience highlighted the major concern in the Pashmina supply chain is in adulteration with super fine marino wool of similar fineness.
This issue has been addressed by publication of an Indian Standard on the subject by BIS on fast track basis for the benefit of all stakeholders, he added.
Dr Bajaj said this specifies testing methods for identification, labeling and marking of Pashmina products by using physical, chemical, optical and DNA analysis and applicable to raw fibre, silver yarn, dyed, processed fabrics and finished products.
The Ministry of Textiles is processing a proposal for funding rupees 20 crore for de- hairing plant for Leh which along with this initiative will lead to progress in the Pashmina sector in Ladakh, the statement said.
Dy chairman Tsering Sundip, executive councilor Konchok Stanzin, EC Phunsog Stanzin, EC Mumtaz Hussain, deputy commissioner Avny Lavasa, additional DC Moses Konzang and other prominent people also attended the function....
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